Probha Aurora
Probha Aurora is proud to lead the United Nations Environment Programme's (UNEP) Tide Turners Plastic Challenge (TTPC) in Bangladesh, which officially launched on June 5, 2024. This significant initiative is designed to inspire positive change in attitudes and actions toward plastic pollution, a critical global issue that affects both the environment and public health. Drawing inspiration from India's successful implementation of the TTPC, Probha Aurora is committed to igniting a similar passion for environmental stewardship among the youth of Bangladesh.
Having equipped with necessary skills and tools from the comprehensive training session hosted by the Centre for Environment Education (CEE) India and UNEP, alongside partners from Sri Lanka and Bangladesh, Probha Aurora is now in a driving seat for this essential movement.
As a youth-focused, socially committed enterprise, Probha Aurora is dedicated to environmental protection and climate change solutions. The organization focuses its efforts on six key pillars:
- - Environment, Climate Change, and Public Health
- - Sustainable Green Education
- - ICT Youth Engagement and Employment Generation
- - Ecosystem Restoration
- - Climate-Focused Governance
- - Sustainable Green Business
Through these pillars, Probha Aurora empowers teenagers and young adults to embody strong moral values while tackling the pressing challenges of climate change and environmental degradation. By fostering eco-conscious attitudes and encouraging community engagement, the organization aims to cultivate a new generation of leaders who are dedicated to preserving our planet.
Probha Aurora's work with the TTPC extends beyond merely raising awareness and providing resources; it actively includes marginalized and indigenous communities, ensuring broad representation in its efforts. By collaborating with diverse groups, Probha Aurora recognizes the incredible potential of youth in leading impactful change within their communities.
In line with its commitment to creating a sustainable future, Probha Aurora invites everyone to participate in the Tide Turners Plastic Challenge. Together, we can turn the tide against plastic pollution, protect our environment, and work towards a cleaner, healthier planet for generations to come.
