TTC

The Tide Turners Plastic Challenge

The Tide Turners is a global movement led by nearly 1 million youths across 50 countries, to tackle plastic pollution by raising awareness, fostering community engagement, and advocating for policy changes.

A Global Movement to Educate-Lead-Act

The Tide Turners Plastic Challenge (TTPC) was launched in 2018 in Kenya and has since expanded to over 40 countries, including India. It engages youth between the ages of 11 and 35 to promote behaviour change regarding single-use plastics.

The campaign encourages participants to reflect on their plastic consumption, find solutions to reduce it, and lead change in their communities. The challenge aims to raise awareness about the environmental impact of single-use plastics and promote wise use and proper disposal to prevent pollution of rivers and oceans.

Through partnerships with organizations like UNEP India, CEE, and WWF-India, the campaign reaches schools, colleges, youth groups, and individuals in various settings. It empowers young individuals to become leaders and advocates for sustainable practices and contributes to the global fight against plastic pollution.

WHY JOIN THE CHALLENGE?

This planet is our home, and it is our responsibility to keep it safe and clean. In India, each individual consumes close to 11 kgs of plastic annually. Therefore, every individual action matters!

Develop leadership skills
Awards and Certificates
Get trained by experts
Be a part of the National Youth Network
Join hands for a better environment

Objectives of the Challenge:

You gain Knowledge on SUPs and alternatives: You will learn about the negative impacts of plastic pollution on nature and mankind, and feel inspired to change your plastic use and encourage others around you. When we know better, we do better!
You will get a chance at honing your Leadership skills: Plastic pollution is a man-made problem, and we all must do our part to solve it. This is your chance to be a champion in your community and lead change!
Your Efforts get Recognition: This planet is our home, and it is our responsibility to keep it safe and clean. In India, each individual consumes close to 11 kgs of plastic annually. Therefore, every individual action matters! You get a certificate on successful completion of all three levels of the challenge. And innovative initiatives stand a chance to be showcased at the national summit organized as a culmination ceremony of the Tide Turner Plastic Challenge.