The Tide Turners Plastic Challenge

The Tide Turners Young Leaders Plastic Challenge is designed to educate youth across the world to understand the impact of plastic pollution and motivate them to reduce their plastic consumption, along with encouraging others.

The youth of today, which is going to form the society of tomorrow, is aware of the environmental impacts of our modern lifestyles and wants to make a difference. Such challenges provide them the impetus they need and the support to start a movement. Only if we empower the young generation through knowledge and skills, can we aspire to create a vibrant and sustainable future for our planet and humanity.

Objectives of the Challenge:


  1. Understand how plastic pollution is threatening life in oceans, other water bodies and on lands.

  2. Reduce your personal consumption of single-use or disposable plastics.

  3. Inspire friends, family, school, college or community to reduce consumption of single-use plastics.

  4. Become a Youth Leader by creating lasting change on a wider scale in your sphere of influence.

The challenge involves completing three levels. The entry level builds knowledge about the cause in the young leaders. The leader level supports young leaders into taking action for environmental causes and steers them towards advocacy in small groups. The champion level enables them to become community champions and arrange community drives against plastic pollution.

The Challenge Levels:


The challenge comprises three levels – Entry, Leader and Champion – with a scoring system. Scoring enough points at each level entitles the participant to move to the next level of the challenge.

Entry level: Activities are designed to get you thinking about your own consumption and how to reduce single-use plastic. It also encourages you to reach out to close friends and family, and start talking about plastic waste.

Leader level: You will get a chance to become true leaders. You will have to team up with other participants, and in small groups of 3 or 4, reach out to peers from schools, colleges, offices or communities to reduce single-use plastic. Activities will include undertaking an audit of plastic consumption and waste generated at the school, college or community level, as well as using innovative ways of raising awareness.

Champion level: Leaders will be ready to scale-up efforts to make a greater impact. Activities would include creating a waste management system at the school, college or community level; reaching out to shops or offices near homes or colleges and offer solutions for plastic waste; raise key issues on plastic waste in your society with the local politician; think through a media outreach plan to bring focus to the plastic waste issue.